Existentialism in the broader sense is a 20th century philosophy that is centered upon the analysis of existence and of the way humans find themselves existing in the world. The notion is that humans exist first and then each individual spends a lifetime changing their essence or nature.

In simpler terms, existentialism is a philosophy concerned with finding self and the meaning of life through free will, choice, and personal responsibility. The belief is that people are searching to find out who and what they are throughout life as they make choices based on their experiences, beliefs, and outlook. And personal choices become unique without the necessity of an objective form of truth. An existentialist believes that a person should be forced to choose and be responsible without the help of laws, ethnic rules, or traditions.

Diamonds are forever campaign is the living proof how the simplest solutions are always the best because these three words have given diamonds their final recognizable shape by giving our imagination endless limits to look for new symbols that diamonds could stand for. Love, eternity, romance, fidelity, perfection, supremacy; these are only some symbols that are now closely connected with diamonds thanks to this genius campaign.

It also has to be said that diamonds are forever is really an expression not far from the actual truth since diamonds do last in average two to three millions years which from our point of view really looks like the eternity.

Diamonds are really so unique, and the thing that makes them so specific is variety of the symbols they stand for; to some people they symbolize love and eternity, to others money and power, symbols that are so different can only be embedded together in only one form, the one of diamond of course. And this is what makes diamonds forever.

ARTIST TALK & SPECIAL PRESENTATION SOLO EXHIBITION POPO “Numpang Nampang” Bincang – bincang malam bersama Ryan Riyadi a.k.a POPO

Moderator : andiRHARHARHA & Bujangan Urban

Friday,19 March, 2010,
7 PM – done .
RURU Gallery, ruangrupa
Jl. Tebet Timur Dalam Raya, No. 6
Jakarta Selatan
12820
p/f: +62-21-830.422

Also welcoming young artists and communities from :

NTA klan , MONSTAJAM, BEKASI bomber, DESARUPA TRISAKTI, komunitas MAROS,KUAS N ROLL , Kampung Segart, MEDIALEGAL, Sakitkuningcollectivo, STENZILLA MASE crew, DARBOTZ, Utara Street Art, TUTU,TEMBOKBOMBER forum people, ARTCOHOLIC, FC Crew, Jakarta Utara Bomber, SERRUM, Propagraphic Movement,PAG crew, ISENG crew, EAST klan ,RESPECTA, UBC crew, ASHTWO, FPC crew, JAKARTA PUSAT bomber, DEPOK bomber, TOTER crew, KARMA crew, MASE crew , SAM crew, ATAP ALIS, Kamengski .